What are backlinks? Why do I need backlinks? How do I make backlinks?
What: Backlinks are links which you, or someone else places on the internet, which links to your website or blog.
Why: You need backlinks to improve your page rank because google uses backlinks to decide where to place your website on their search results. If you have a lot of backlinks (links pointing to your website), Google will think, "oh this website is important because so many other sites refer to it. I will improve its pagerank."
How: You can either 1) make your own backlinks or 2) exchange links with other websites.
1) How do I make my own backlinks? You can make backlinks by posting on forums which let you use an html signature, post on yahoo answers or write articles and submit them to article sites like squidoo for example.
2) You can also exchange links with other webmasters who have relevant sites to yours. I wouldn't suggest exchanging links with competitors.
