The ABC model of attitudes is a multidimensional perspective which states that attitudes are defined by affect, behavior and cognition.
A - Affect - Did you have an experience to affect or change the way you think?
B - Behavior - What kind of behavior traits do you have which affects your attitude?
C - Cognition - How do you think or feel about certain things or situations?
These are all things which shape attitudes and the way people spend their money.
Showing posts with label the abc model. Show all posts
Showing posts with label the abc model. Show all posts
Tuesday, February 19, 2013
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