The ABC model of attitudes is a multidimensional perspective which states that attitudes are defined by affect, behavior and cognition.
A - Affect - Did you have an experience to affect or change the way you think?
B - Behavior - What kind of behavior traits do you have which affects your attitude?
C - Cognition - How do you think or feel about certain things or situations?
These are all things which shape attitudes and the way people spend their money.
No comments:
Post a Comment