What is Affiliate Marketing ?

Affiliate marketing is an exchange of commission for leads, sales or clicks to a merchants website.

In affiliate marketing, a merchant gains opportunities to advertise his products for free on a persons website or blog in hopes to increase sales. The more advertisers or affiliates  he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website and purchases the product, recommends it to others who look for the same item or buys it again, this way the merchant leverage his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. The affiliate or advertiser gets commission per sale, which can be fixed percentage or fixed amount.