there are four product-quality pricing strategies:
1) market-skimming pricing sets a high price at low quality to reap maximum revenues step by step from the market segments. ex: new high tech products
2) market-penetration pricing sets a low price at high quality to attract a large number of customers and a large market share to enjoy network effect, PC operating system.
3) economy pricing is to set low price at low quality to maximize sale volume. ex: 99 cents store
4) premium pricing (prestige pricing) is to set high price at high quality. ex: cunrad cruises. Goldilocks pricing is to provide a "gold-plated" version of a product in order to make the next-lower priced option book more reasonably priced ex: comic books and sport collectible cards.
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