Tuesday, January 22, 2008

4 Ways to Increase a Company Business

4 ways to increase a company business by increasing:

1) product mix width - number of different product lines that a company carries

2) product mix length - total number of items a company carries within its product lines

3) product line depth - number of versions offered for each product in a product line

4) product line consistency - how closely related the various product lines are in end use, production requirements, distribution channels etc.

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