Tuesday, January 22, 2008
What is Marketing?
marketing: the management of the process by which organizations create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing involves the delivery of price, quantity, quality, performance, style and feature of existing and/or new products and services to current and/or new customers of organizations for the purpose of achieving organizational objectives through understanding of customers needs, creating customers' value, communicating information to customers, sorting customers, delivering customers' satisfaction and extracting customers' value.
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